Mexico has managed to locate in the 4th place in the world regarding cultural tourism, position that can be outscored if good use of cultural resources from Northern Mexico is made; with support of academic research, public politics and management strategies, they can turn into international level cultural products.

Mexican cultural tourism locates after France, Italy and Spain, informed Jordi Tresserras, historian and coordinator of the Tourism Heritage and Sustainable Development Network of Spain (Ibertur) during the inauguration of the “IV Encuentro Regional para el Estudio del Patrimonio Cultural del Noreste, Chihuahua, Coahuila, Durango, Tamaulipas y Nuevo Leon” (4th Regional Encounter for the Study of Northeastern Cultural Heritage) which took place in Monterrey, Nuevo Leon from September 24th to 26th 2009.

“Ibertur considerates several variables, such as the number of Mexican sites inscribed in the UNESCO list (29 to present); amount of visitors and the motives they have to travel”, explained the Catalan expert after referring to the work impelled by the National Institute of Anthropology and History (INAH),  which has positioned Mexico in that place.

Dr. Tresserras, who has helped positioning Spain in the place it is, just behind France and Italy, pointed out that Mexico could surpass that site with sustainable exploitation of cultural heritage of the north of the country.

“Northeast Mexico is full of cultural goods, which are the raw material for creating cultural products. The region integrated by Chihuahua, Durango, Coahuila, Nuevo Leon and Tamaulipas must be revaluated and developed”.

Trassterras remarked that not all cultural goods can be cultural products, “so it is necessary to integrate actions that involve civil society, universities, federal and local governments, and public and private entities responsible of cultural management, as is the case of INAH.

“Mexico has innovated in development and divulgation of its cultural products; people around the world has an infinite imaginary when this country is mentioned, and the impulse of cultural tourism in the Northeast Region can be improved”, expressed the Catalan specialist.

Regarding the way this segment has developed in Spain, he commented that parting from the 1990’s decade, cultural politics improved. “It is necessary to use everything we have to position a cultural product, always basing on professional research and the work of archaeologists, anthropologists, paleontologists, historians and other cultural disciplines.

“Tools like art, languages, festivals, rural and urban tourism, gastronomy, music, architecture, museums, exhibitions and even social movements can generate profitable cultural products”, he concluded.

The Regional Encounter for the Study of Northeastern Cultural Heritage has taken place in 2004, 2006 and 2007, and from the 4th edition it will occur every 2 years. It has the objective of developing, promoting and impelling studies and research developed in this region of Mexico.